Kanye West’s YEEZY Gap has partnered with Balenciaga for an exciting digital game experience designed by Demna. Through this collaboration, users can now become an avatar first seen in YEEZY’s Gap collection and try on digital versions of the collection’s pieces.
The virtual experience aims to reflect both brands’ endeavors to combine the metaverse with the real world while bringing high fashion to the digital space. News of the digital game followed the YEEZY Gap’s announcement that the collaborative range will hit stores later this month.
Interested parties can access the digital game by heading over to the YEEZY Gap website and scanning a QR code which takes them directly to the game.
(All information was provided by HYPEBAE)
Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse