Denny’s Enters Gaming Space With Inclusion-Focused Twitch Series

Denny’s is coming to Twitch. Complexity Gaming recently announced a partnership with Denny’s that saw the two sides launch a streaming series on Twitch aimed at inclusion and amplifying the voices of women in the content creation space. The goal is to drive “awareness, consideration, and cultural relevance among younger, more diverse targets.”

As a result of the partnership, Denny’s has agreed to sponsor a live stream on Twitch that showcases Complexity Gaming’s diverse roster of content creators. From August to September, four streams will take place on twitch featuring big names like Beccatilts, Emily Wang, Vicky Palami, and Ninjayla. There will also be “pancake drops” that reward players with prizes.

“At Denny’s our ethos is centered around a deep passion to feed people’s bodies, minds, and souls while creating meaningful moments and spaces where everyone feels welcome,” said John Dillon, Chief Brand Officer at Denny’s. “Having fun with food is at the core of our brand personality and by collaborating with Complexity’s cast of inspiring [women] creators on Twitch, we’re embracing our mission while working together to improve accessibility and foster an inclusive online community.”

(All information was provided by Bleeding Cool and Marketing Dive)

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