Tundra Esports recently announced it had agreed to a sponsorship deal with 1xBet. This contract will run for three years.
According to European Gaming, 1xBet’s logo and branding will appear on Tundra’s Dota 2 jerseys and online portals. Additionally, the two sides will work together on a host of activations and collaborations planned for Tundra’s digital platforms and the official 1xBet website.
“Esports is one of the most important areas of the company’s operations. As a rule, the disciplines in it are very dynamic, so fans get a lot of excitement and thrills while watching,” said Alex Summers, a spokesperson for 1xBet. “Esports are already very popular, and the number of fans has grown tremendously. But, most importantly, it has great potential for further development, so it is vital to support both individual organizations and esports as a whole. This is a task that 1xBet is accomplishing. Our brand is with esports – seriously and for a long time. The start of cooperation with Tundra Esports is further proof of a reliable bookmaker’s desire to be at the forefront of the development of esports.”
Tundra esports is a London-based gaming organization that was founded in 2019. Besides competing in Dota 2, the company also supports rosters competing in the EA SPORTS FIFA franchise.
(All information was provided by European Gaming and LinkedIn)
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