Major League Soccer Just Extended A Key Partnership

On August 23rd, Major League Soccer (MLS) announced that it had agreed to extend its partnership with Electronic Arts. This deal will see the video game developer continue to serve as an official partner of the MLS and the eMLS esports league.

More importantly, this partnership extension will allow Major League Soccer to continue to license its IP to EA Sports, even after the launch of FIFA 23. Beyond that, this multi-year partnership will include in-game integrations that will allow fans to gain access to and use their favorite MLS teams, players, and stadiums.

“Major League Soccer is proud to partner with EA as they are aligned with our league’s vision to be innovative and authentic in our approach to connecting with our passionate supporters and the next generation of fans,” said Rachel Hoagland, the MLS’s Senior Vice President of Consumer Products. “We look forward to working with EA for many years to come on creative ways to further increase our fanbase through interactivity during this incredible time of growth for MLS.”

This news comes ahead of the release of FIFA 23, which is expected to hit stores on September 27th, 2022. As of this writing, the standard edition of the game is expected to have a starting price of $59.99.

(All information was provided by Google, Major League Soccer, and SportsPro Media)

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