On August 24th, Gfnity announced it had launched Athlos Game Technologies. This service provides clients with a tournament-based gaming platform that will allow companies to expand player engagement, lower turnover, and increase the average revenue per user (ARPU).
Athlos has already been established as a brand new company that is 100% owned by Gfinity. The organization’s founding officers include Neville Upton (co-founder of Gfinity), Thomas Preising, Jonathan Hall, and Craig Kingham.
As part of the company’s official launch, Athlos has already made its first hire. The organization appointed EA veteran Todd Sitrin as a strategic advisor for Athlos’ leadership team. Sitrin joins the company after spending 20 years with EA.
“We are delighted to welcome Todd Sitrin to the Athlos team,” Upton said. “His extensive knowledge of the game publisher universe and impressive track record of delivering major strategic initiatives will make a massive impact as we grow Athlos into a product that is built into tens of thousands of games worldwide. By adding Todd to an already strong leadership group, we are pushing forward with our exciting plans at pace. Athlos plays in one of the fastest growing segments of the gaming industry and Todd’s expertise will be invaluable to helping it be a success.”
Gfinity is a United Kingdom-based esports company that was founded in 2012. The organization currently trades stock on the London Stock Exchange under the ticker symbol “GFIN”.