William Hill recently announced that it had agreed to a breakthrough partnership with PandaScore. The goal of this deal is to improve William Hill’s esports offering and betting product.
Through this partnership, William Hill plans on offering esports player and team odds throughout several markets. It will do this by utilizing PandaScore’s cutting-edge odds feed across multiple titles including CS:GO, Dota 2, and League of Legends.
Moreover, William Hill will roll out an odds feed product based on CS:GO at a later point. Additionally, the sportsbook operator will use player and community feedback to further expand its esports betting product with PandaScore in the coming months.
“We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences,” said Nick Maurice, the global director of sportsbook at William Hill. “But, to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”
William Hill is a global gambling company that is based in London, England. This past July, the organization was acquired by 888 Holdings in a deal worth almost $2.56 billion.
(All information was provided by iGaming Business and Wikipedia)
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