Zain Launches PLAYHERA MENA Platform

On August 24th, Zain announced the launch of the PLAYHERA MENA esports and gaming platform. This comes as part of a joint collaboration between Zain Group, Zain KSA, and PLAYHERA Global.

The PLAYHERA MENA platform was developed for gamers by gamers with the purpose of serving as a new regional hub for Middle Eastern esports enthusiasts. The platform unites pro and amateur gamers and gaming fans under one app that offers tournaments, cloud gaming, and e-commerce capabilities.

To celebrate the launch of the platform, Zain Esports will be hosting a regional PUBG Mobile league tournament from August 29th to October 3rd. This series is expected to attract over 7,000 gaming fans from across the MENA (Middle East-North Africa) region.

“We are proud to be a Saudi brand that has expanded across the region with such an esteemed partner in Zain Esports which shares the same passion and enthusiasm for gaming,” said Naif Mulaeb, the CEO of PLAYHERA Global. “Developed by gamers for gamers, the PLAYHERA MENA platform will offer countless opportunities to organize competitions, drive engagement, and socialize with like-minded individuals. We are confident PLAYHERA MENA will reach impressive heights as we delight regional gamers with the best experience possible across the entire esports ecosystem.”

The PLAYHERA MENA platform will help various members of the gaming industry engage with and cover over 50 popular esports titles. Some of the games offered on PLAYHERA MENA include Fortnite, VALORANT, PUBG Mobile, Rocket League, and more

(All information was provided by ZAWYA)

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