On October 7th, PUMA announced it had agreed to a partnership with Revenant Esports. As a result of this deal, the world-famous sports brand will become the official kit partner of Revenant Esports’ gamers and content creators.
“We are extremely excited to associate with Revenant Esports as their official Kit Partner and become the first leading sportswear brand in the country to enter the deeply engaging space of Esports. India is one of the biggest markets for the video gaming community and competitive Esports is immensely influencing our youth across tiers,” said Vishal Gupta, the Executive Director of Retail for PUMA India. “That Esports getting incorporated as a medal sport into the Asian Games next year is evidence of its huge popularity & potential today. As a brand, PUMA strongly supports influences on youth culture such as sports, fitness, art, cinema, music, and now new age sports i.e. Esports. With this association, Puma & Revenant will leverage each other’s huge audience base and wide reach to connect with Esports athletes in the country and penetrate deeper into the market.”
The last few weeks have reaffirmed PUMA’s commitment to becoming a major player in the global esports space. Last month, PUMA announced it had agreed to a multi-year partnership extension with Gen.G Esports.
(All information was provided by PR Newswire and TalkEsport)
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