ExxonMobil Brand Teams Up With Esports Org In Unique Partnership

On September 29th, one of ExxonMobil’s biggest brands, Mobil 1, announced it had agreed to a partnership with the world-famous esports organization Gen.G. As a result of this deal, the two sides will join forces to create a men’s team and a women’s team to compete in North American Rocket League competitions.

Each team will be comprised of three players and one coach. The men’s team, Gen.G Mobil 1 Racing, will compete in the 2022-2023 North American Rocket League Championship Series (RLCS). That team’s roster features Jack “ApparentlyJack” Benton, Joseph “noly” Kidd, and Nick “Chronic” Iwanski.

Meanwhile, the women’s team, which is called Gen.G Mobil 1 Racing Black, will compete in the Women’s Carball Championship. Kira O, Courtney Johnson, and Isabella “Bella” Williams are the three players that make up the women’s team.

“We’ve been looking to get into Rocket League since the very start of Gen.G’s entry into North America. But we didn’t want to enter until we could find the right, long-term partner,” said Arnold Hur, the CEO of Gen.G. “We are very lucky to have a chance to work with Mobil 1, who genuinely understands the scene and shares a long-term vision with us to build a team from the ground up.”

It makes sense that Mobil 1 would want to enter into this partnership. Prior to this announcement, the brand had served as a sponsor for the North American RLCS.

(All information was provided by Business Wire and Forbes)

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