EMERGE Esports recently launched a new retail clothing line called EMPOWER as well as an exclusive collection of co-designed apparel that will be physically available for purchase at EMERGE’s pop-up shop. This store can be found at the Funan Mall in Singapore from October 22nd to October 30th.
The pop-up shop will be held in conjunction with The International 2022, which is also being hosted in Singapore. EMPOWER has already partnered with numerous Dota Pro Circuit (DPC) teams. Additionally, EMERGE will collaborate with the Chinese esports merchandise company ONWEAR to onboard two more Dota teams: Team Aster and TSM-FTX.
“With EMPOWER, we want visitors to immerse themselves in the esports fandom like never before, we want to emulate and build upon the traditional sports scene,” said Koh Jia Jun, the Chief Operating Officer of EMERGE Esports. “Similar to traditional sports, we want to unite fans through their mutual love for their favorite esports teams and players. We are also looking to widen our omnichannel strategy and open more of such retail and experience centers across Southeast Asia, especially in big gaming economies such as Indonesia, Philippines, Vietnam, and Thailand.”
The EMPOWER collection will feature team jerseys as well as a never-before-seen line of apparel that will celebrate and commemorate the gameplay of various teams. Moreover, an experiential tour will be available at the pop-up shop so that fans and the public to learn more about the history of esports.
(All information was provided by Kakuchopurei and Marketing-Interactive)
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