2K Sports just announced it was launching very interesting activations with some notable content production organizations. 2K recently unveiled plans to launch content for PGA Tour 2K23 that features crossovers with well-known entities like Dude Perfect, 100 Thieves, and Barstool Sports.
At the end of October, Dude Perfect-themed apparel will be introduced into the world-famous golf video game. This includes a hat, a polo, and a hoodie for players to put their characters in. On top of that, Dude Perfect will team up with golfer Collin Morikawa to decide which member of the comedy troupe will be featured in the game as a playable character.
2K also announced a partnership with 100 Thieves for this game. This deal will see the introduction of 100T apparel into the game as well as company founder Matthew “Nadeshot” Haag as a playable character.
Finally, branded Barstool Sports apparel will be available in-game. Additionally, members of Barstool’s Fore Play podcast will be brought into PGA Tour 2K23 as playable characters.
(All information was provided by GameSpot)
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