On October 27th, Rivalry Corp announced it had agreed to a partnership with the sports gamification company Low6. This deal saw the two sides launch a free-to-play Pick’em game to coincide with the recently held League of Legends World Championship as well as The International 11.
Between the 27th and the conclusion of these events, users had a chance to register for the Pick’em games in order to select the match winners from each tournament. If users got enough picks right, they had the chance to win over $25,000.
“Our focus is consistently centered not only on engaging our existing customers, but attracting new users onto our platform in innovative ways,” said Steven Salz, the co-founder of Rivalry. “Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”
Rivalry’s Pick’em game was available to all users in licensed parts of the world except for Australia. If you are interested in learning more about these games, you can click here.