It sounds like Microsoft is not living up to its full potential in the gaming space. This comes after a recent financial filing showed that the company once again failed to hit its Xbox Game Pass growth target.
According to Axios, Microsoft was targeting a growth rate of 73% for Game Pass subscriptions during the fiscal year that concluded on June 30th, 2022. However, the service was only able to grow by 28%.
This marks the second straight year that Game Pass failed to meet its expected growth target. During the previous fiscal year, Game Pass grew by 38% rather than the 48% it had hoped to achieve.
“I’ve seen growth slow down, mainly because at some point you’ve reached everybody on console that wants to subscribe,” said Phil Spencer, Microsoft Gaming’s CEO, during The Wall Street Journal‘s Tech Live conference.
At this time, Microsoft has not given an exact figure in terms of the number of Xbox Game Pass subscribers. However, the filing said that there are over 25 million people signed up for Xbox’s video game subscription service.