On November 8th, Nintendo and mobile gaming organization DeNA announced plans to launch a joint venture company Nintendo Systems. This business will aim to strengthen the digitalization of Nintendo’s business while creating “value-added services” to reinforce Nintendo’s customer relationships.
The amount of capital provided to the joint venture company will be “greater than 10% of” Nintendo. This will equate to roughly $34 million.
Nintendo Systems will be a “specified subsidiary of Nintendo.” The organization will be based out of Tokyo.
“Based on the expertise accumulated over the seven-plus years and the experience of co-developing multiple services based on Nintendo Account, Nintendo and DeNA will advance their partnership and establish a joint venture company,” reads an official statement from Nintendo. “With the objective to strengthen the digitalization of Nintendo’s business, the joint venture company will research and develop, as well as create value-added services to further reinforce Nintendo’s relationship with consumers.”
Founded in 1999, DeNA co-develops and handles the service infrastructure of Nintendo Account integration for multiple mobile titles available on Android and iOS devices. This includes Super Mario Run, Fire Emblem Heroes, Animal Crossing: Pocket Camp, and Mario Kart Tour.
(All information was provided by Gematsu, IGN, Nintendo, and Wikipedia)
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