OverActive Media Extends And Expands Music Partnership

Earlier this month, OverActive Media expanded and extended its partnership deal with Warner Music Spain. This will provide many growth opportunities for OverActive Media’s esports team MAD Lions.

To coincide with this partnership extension, MAD Lions released an official playlist on Spotify. On top of that, OverActive Media and Warner Music Spain will continue to host fan interaction and engagement events throughout the upcoming LEC season.

“We’re thrilled to extend our relationship with Warner Music Spain. The renewed commitment to our business signals their confidence in both MAD Lions and where esports is headed,” said Ricardo Gómez-Acebo Botín, the Senior Director and Head of EU Business for OverActive Media. “Having a creative partner like Warner Music Spain provides us with latitude to build on what we’ve accomplished over the past year and to explore new territory moving forward.”

OverActive Media first partnered with Warner Music Spain back in 2021. This deal saw the two sides release an official song and music video for MAD Lions entitled Dime Si Te Atreves, which featured several esports athletes from the team.

(All information was provided by GlobeNewswire, Seeking Alpha, and Sports Business Journal)

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