According to a new report from Dentsu, the number of gamers in India was estimated to be 507 million people in 2021. Since the market is expected to register a compound annual growth rate (CAGR) of 12% over the next three years, that number will reportedly jump to over 700 million people by the 2025 fiscal year.
The report also showed a fairly even divide between males and females when it comes to gaming in India. 46% of Indian gamers are women.
Meanwhile, real money gaming revenues currently make up 57% of the Indian market. The report projects this number will grow thanks in part to an increase in in-app purchases over the next few years (34% CAGR).
The COVID-19 Pandemic is largely responsible for the country’s increased gaming activity. According to Anita Kotwani, the lead of Dentsu Gaming, 45% of the Indian population began playing video games during COVID-19 lockdowns.
“Gaming’s growing cultural impact, combined with the promise of the metaverse, has generated endless opportunities for advertisers,” Kotwani said. “With the meteoric expansion of esports and streaming platforms, gaming has shifted from solitary play to spectator sport. Gaming platforms are now the main avenue for social connections and self-expression. One cannot follow the cookie-cutter approach anymore given the fluidity & dynamism of the industry.”
(All information was provided by Mint)
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