Fashion retailer Forever 21 recently launched its first-ever metaverse-inspired collection of clothing items. The F21 Metaverse Collection was created following the brand’s success in virtual worlds.
There are currently three products offered in this collection: a hoodie, a t-shirt, and a beanie. The t-shirt and beanie cost $14.99. Meanwhile, the hoodie has a starting price of $29.99.
The beanie is a real-life version of the ForeverBeanie, which was the best-selling item in the Forever 21 Shop City collaboration that was launched on the children’s gaming platform last December. To coincide with this newly-launched collection, Shop City will be offering limited-edition virtual accessories on a daily basis throughout December.
“Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all,” said Winnie Park, Forever 21’s CEO. “With the success of the virtual ForeverBeanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life.”
If you are interested in purchasing items from the F21 Metaverse Collection, click here.
Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse