Why Do Current-Gen PlayStation, Xbox, Nintendo, And PC Gamers Game?

The ninth generation of video game consoles has been impacted by COVID-19, supply chain issues, and development delays. Now that we’re two years in and it’s a little easier to get hold of a PlayStation 5 or an Xbox Series X|S, we explore American gamers by the kind of current-gen platform they prefer – exploring who they are, which systems are more likely to attract casual or hardcore gamers and the reasons why they game in the first place.  

From a demographic perspective, every platform’s audience skews towards men. PlayStation 5 (68% male; 29% female) and Xbox Series X|S (68% vs. 32%) have the highest proportion of male compared to female gamers.  

(C) YouGov

On the other end of the spectrum, the Switch has the highest proportion of women playing its consoles, with 54% of gamers identifying as male to 46% identifying as female. We can potentially attribute this to Nintendo’s flagship games being designed to appeal to a wider range of people. According to YouGov BrandIndex, if we look at popular franchises like Assassin’s Creed (70% male vs. 30% female) or Halo (73% vs. 27%), the audience is largely male; if we look at Animal Crossing (39% vs. 61%) or Mario (45% vs. 55%), women comprise an outright majority of players.  

If you are interested in learning more, visit the YouGov website by clicking here.

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