Last week, Esports Entertainment Group announced it signed a multi-year deal with Kraft Sports and Entertainment. As a result, EEG will be the official esports tournament provider sponsor for both the New England Patriots of the NFL and the New England Revolution of the MLS.
EEG will also be allowed to use both teams’ logos to promote tournaments on the Esports Gaming League (EGL) platform. Also, as a sponsor of the Patriots and Revolution, EEG will be able to use player appearances, tickets, and digital media to promote events in local markets.
Murray Kohl, the Vice President of Sales for Kraft Sports and Entertainment, expressed excitement over this newfound partnership. “We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market,” he said. “Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all the around the world and provides an exciting new way for us to connect and engage with our fans.”
EEG also believes this partnership will be mutually beneficial. “Sponsoring the Patriots and Revolution is another strong testament to the quality of our robust tournament platform and its ability to meet the demanding needs of large-scale deployments,” said Magnus Leppäniemi, EVP Esports at EEG. “We look forward to a long and mutually rewarding relationship.”
(All information was provided by the New England Patriots https://www.patriots.com/news/new-england-patriots-and-new-england-revolution-sign-a-multi-year-deal-to-make-e)