Last week, Bud Light announced it has established a new partnership with Counter Logic Gaming (CLG Gaming). The terms of the agreement have not been disclosed at this time. However, the deal makes Bud Light an official partner of CLG.
As part of the agreement, the beer company will be building the brand new “Bud Light Streaming Studio” at the CLG Performance Center in Los Angeles. This permanent installation will serve as the main location for live stream content from CLG as well as other influencers.
Dan Fleeter, the COO of CLG, is excited to be partnering with the beer brand. “Bud Light is one of the most innovative brands in sports and entertainment marketing and we’ve already created several exciting platforms together,” said Fleeter. “CLG is committed to using the strength of our legendary esports organization to create fantastic content for our fans and having Bud Light involved in this will only enhance the product we deliver.”
CLG is a top-tier esports organization that operates in North America. Since its founding in 2010, CLG has become one of the largest esports organizations in the world with teams participating in League of Legends, Fortnite, CS:GO, Apex Legends, and Super Smash Bros.