On Thursday, Magic Gaming, which is the Orlando Magic’s NBA 2K league affiliate team, announced it has entered into a partnership with Zipchair Gaming. As part of the deal, Zipchair Gaming will furnish Magic Gaming’s newly renovated studio in Orlando, Florida. Also, Zipchair Gaming chairs will be integrated into all team facilities including the team’s content hub, offices, and player housing.
This partnership is expected to include multiple opportunities for fans to engage with the team through giveaways and sweepstakes. The company will also be featured on Magic Gaming’s in-game signage throughout the 2K league season.
“We are excited to partner with Zipchair Gaming and the opportunity to collectively grow our brands,” said Gabriel Causse, the Esports Partnership Development Manager for Magic Gaming. “As Magic Gaming prepares for the upcoming NBA 2K season, we feel refreshed and ready to go with our new studio and offices and Zipchair Gaming has been a large part of that excitement. We look forward to what the future holds and surprising fans with many opportunities to join in our partnership.”
The NBA 2K League is an esports league put on by the National Basketball Association and Take-Two Interactive that was founded in 2017. The league is currently comprised of 23 teams (21 from the United States, one team from Canada, and one team from China).