Adverty Enters Into Strategic Partnership With Gold Town Games

Last week, Adverty announced it was entering into a strategic partnership with Gold Town Games. As part of the deal, the mobile game developer will be able to integrate Adverty’s In-Play and In-Menu formats into increasingly popular games.

“We are thrilled to be adding GTG and World Hockey Manager (WHM) to our ever-growing library of high-quality games using our cutting-edge technology and patented viewability measurements. Developers are waking up to this opportunity to offer advertisers the chance to reach a well-defined and attractive target audience – in this case, comprised of ice hockey fans around the world,” said Tobias Knutsson, the CEO of Adverty. “We are seeing a huge increase in demand for attractively designed in-game advertising to engage hard-to reach-audiences and look forward to working closely with GTG for many years to come”

Adverty’s In-Play and In-Menu formats are expected to be available in GTG’s popular game, “World Hockey Manager” over the next few weeks. GTG also intends to integrate these formats into other games scheduled to be released later this year.

(All information was provided by PR Newswire)

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