GFuel, which is an energy drink brand created by Gamma Labs, announced it is launching a new-flavored drink called as part of a partnership with professional streamer and Luminosity Gaming’s Félix “xQc” Lengyel. “The Juice” is available to buy now on the G Fuel website.
“There’s no question that xQc has The Juice. He’s easily one of the world’s most entertaining gamers and content creators to watch,” said GFUEL Founder and CEO Cliff Morgan. “We’re excited to take our partnership with xQc to another level and introduce our fans to a new refreshing flavor that’s inspired by xQc’s favorite fruits from the jungle.”
Félix “xQc” Lengyel is 25-years-old and one of the most-watched streamers on Twitch. After being a professional Overwatch player, he became a member of Luminosity Gaming, one of the largest esports organizations in North America.
The Juice is available to buy in 40-serving tubs. It is also being sold in a collector’s edition box which includes one 40-serving “The Juice” tub and one 16 oz “The Juicer” shaker cup.
The Profit‘s Take:
This is such a brilliant activation for both GFuel and xQc. The whole concept is completely authentic to both brands. No doubt this will be a huge success.