According to a recent report from Sensor Tower, the average iPhone users spent roughly $77 on mobile games last year. The recent increase in global mobile gaming has often been attributed to social distancing and quarantines caused by the COVID-19 pandemic.
Sensor Tower‘s report revealed that the average amount of money iPhone users spent on mobile games increased by $23 from $54 annually to $77 annually. This signifies a 42.6% increase in money spent on mobile games by iPhone users from 2019 to 2020.
Puzzle games were found to be the most popular in the mobile gaming category. Players spent about $15.50 on average on games like Candy Crush Sage and Gardenscapes.
According to Reportlinker, the global mobile gaming market is expected to grow by $63.66 billion between now and 2025. Based upon these numbers, the compound annual growth rate (CAGR) of the global mobile gaming market is expected to be 13% over this period.
The Profit‘s Take:
This is a massive year over year increase in mobile game spend among iPhone users. There are probably a combination of factors at work here: the general rise and acceptance of gaming among the mainstream, more effective mobile game monetization schemes, and more “boredom” during the pandemic to fill with mobile games.