Excel Esports recently named Sony the official smartphone partner of the organization’s Fortnite division. Sony is now expected to work closely with Fortnite player Jaden ‘Wolfiez’ Ashman to showcase the business’ Xperia smartphones.
“We have a very targeted approach to marketing on the mobile side of the business at Sony, focusing our effort on communication with specific communities of interest,” said Matt Beavis, the UK Head of PR, Social and Partnerships at Sony’s mobile business. “A partnership with EXCEL is aimed at demonstrating to hardcore gaming enthusiasts why Sony is a no-brainer when it comes to smartphone selection.”
According to a press release, Sony says the Xperia phone is the “perfect device” for Fortnite players. This is because the phone pairs with controllers at a higher screen ratio.