On April 21st, TGS Esports Inc. announced it was launching a new collegiate esports events program partnership with Return-It. The partnership kicked off on Earth Day (April 22nd). The companies also entered into a marketing partnership on the same day to highlight gamer sustainability throughout Western Canada.
The campaign is targeted at 18 to 34-year-olds to help drive recovery rates for beverage containers in British Columbia. The 18-34 age group is reportedly the worst demographic in regards to beverage container recycling.
“Sustainability is one of TGS’ core values, and we feel privileged to have the opportunity to work with Return-It on this endeavor,” said Spiro Khouri, the CEO of TGS Esports. “Return-It is a household name synonymous with sustainability and recycling in British Columbia. We’re thrilled that the message of sustainability and recycling can target such a critical demographic with our help.”
Return-It (also known as Encorp Pacific) was founded in Canada in 1994. The company was created to collect non-alcohol beverage containers with refundable deposits.