BtoBet, one of the world’s leading sportsbook platform providers, recently announced it has entered into a partnership with Oddin. As part of the deal, BtoBet will now offer Oddin’s odds feed and iFrame solutions to the company’s other partners.
Sabrina Soldà is BtoBet’s Chief Marketing Officer. She said this partnership will be beneficial to the company’s partners when it comes to providing technology solutions. “The esports vertical is increasingly registering a growth in its market share, especially since its player demographics are distinct from those that characterize the standard legacy sports betting vertical,” Soldà said. “Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”
BtoBet’s other partners now can strengthen their esports portfolios through a “boosted live markets portfolio and an increase in the uptime.” As a result, BtoBet’s operator clients can now expect more engagement with bettors.
Oddin is a B2B provider of esports odds feed, risk management, and iFrame solutions based in the Czech Republic. According to a press release, the company focuses on delivering an “engaging esports experience with industry-leading uptime and number of live markets.”