On April 26th, it was announced that JD.com had entered into a partnership with the Chinese gaming organization TJ Sports. The deal will allow the companies to jointly explore the world of esports and e-commerce.
As part of the deal JD will now serve as the official sponsor of China’s League of Legends Mid-Season Invitational 2021. The two companies will also work together to establish a healthy and prosperous esports ecosystem throughout China.
TJ Sports was founded by Tencent and Riot Games. The organization focuses on operating League of Legends tournaments in China.
JD is one of the world’s largest platforms for purchasing esports-related products. It also provides companies with customer insights so that brands can continue to grow in the ever-changing gaming industry.