News Profit's Takes

Brain HP Enters World Of Esports With Multiple Partnerships

Brain HP by Nature’s Bounty, a world-renowned health supplement business, announced partnerships with multiple esports organizations. They have partnered with Counter Logic Gaming, New York Excelsior, Atlanta FaZe, and the Florida Mutineers.

The new product will work with the organizations to develop original content and giveaways. Furthermore, Nature’s Bounty unveiled three products headlined by Brain HP, a cognitive health dietary jelly bean supplement for gamers ages 18 and up.

“With 2.86 billion gamers globally who are constantly seeking ways to improve their performance, it was a no-brainer to introduce Brain HP to help support their passion and take their gaming skills to the next level,” said Gabe Mattingly, the General Manager of e-Commerce and Digital at The Bountiful Company. “Through extensive research, we found gamers were excited about the new jelly bean format and loved that they taste great, are easy to eat and caffeine-free, to calm the brain to focus.”

According to a press release, the supplement supports brain health, focus, reaction time, visual perception, and attention. It also has a vegan alternative, as well as a tablet that “calms the mind and recharges the brain.”

The Profit‘s Take:

Gamer supplements are a fledgling product category. This market will succeed if the products actually improve performance and aren’t just marketing spin.

(All information was provided by Esports Insider)

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