Accenture recently interviewed 4,000 individuals and asked them how likely they were to play a video game that promotes social responsibility (environmental sustainability, championing marginalized communities, etc.). According to the survey, 66% of people agreed with this statement.
39% of individuals agreed with the statement while 27% of those interviewed “completely agreed” with the prompt. 26% of people surveyed said they were neutral on the issue. Only 9% of the 4,000 people interviewed had negative reactions to Accenture‘s prompt.
A decent amount of people that spoke to Accenture feel gaming is a good way to talk smack. Accenture reports that 44% of people believe “video games provide a safe outlet for trash talk.”
(All information was provided by gamesindustry.biz)
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