News Profit's Takes

Google Stadia Is “Alive And Well,” Company Says

In a recent conversation with GamesIndustry.biz, the company’s developer marketing lead, Nate Ahearn, said Google Stadia is “alive and well.” He also went on to say that Stadia plans on launching over 100 games in 2021.

“We’re well on our way to over 100 new games launching on Stadia in 2021, and we’re continuing to make Stadia a great place to play games on devices you already own,” Ahearn said. “I’d tell any non-believers to take notice of how we’re continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft, and others.”

When questioned for more information by GamesIndustry.biz, he responded that Google is “focused on delivering value for our partners and on behalf of our players.”

On February 1st, Google closed its internal development studio, Stadia Games & Entertainment, to focus on the cloud streaming service, Stadia. The closure led to 150 game developers losing their jobs.

The Profit‘s Take:

Usually when your company or product is alive and well, you don’t need to make an announcement that it is “alive and well”. The Google Stadia saga only gets more sad and more funny with this latest act of denial. Stadia is sinking and Google management is making the orchestra play on deck. No one is fooled. Stadia is not alive and well.

(All information was provided by Gamesindustry.biz [1,2], GameSpot, and Business Insider)

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