Power League Gaming recently unveiled the company’s new 10,000-square-foot production facility in Dubai. The facility is expected to be used for branded content creation throughout the MENA (Middle East and North Africa) region.
The venue is equipped with 360-degree production capabilities. It also has high-quality broadcasting hardware, IT infrastructure, and a cafe for spectators to view events.
“PLG has been at the forefront of the gaming and esports sector in the MENA region for the past decade and the company is responsible for the region’s most ambitious related activations,” said Mathew Pickering, the CEO of Power League Gaming. “It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the MENA region.”
It is being reported that the facility is already being used by companies across the globe. Some of these big-name brands include Adidas, KFC, and Lenovo.
(All information was provided by Esports Insider)