JBL Extends Partnership With 100 Thieves

On May 12th, audio brand JBL announced it had extended its partnership with esports organization 100 Thieves. JBL will provide headsets to all 100 Thieves teams and content creators.

JBL also announced it will begin supporting the LA Thieves, 100 Thieves’ Call of Duty team. JBL had already been supporting 100 Thieves’ VALORANT team.

The company also unveiled the JBL Quantum Grant in partnership with the 1,000 Dreams Fund. The initiatives work to bring representation to women in the global esports community.

“At JBL, we believe that every player matters,” said Ralph Santana, the Chief Marketing Officer at HARMAN. “Following the launch of our award-winning JBL Quantum gaming headsets last year, and seeing record growth in the gaming industry throughout 2020, we are proud to partner with 1,000 Dreams Fund to create the JBL Quantum Grant to help improve gender representation and create a more inclusive environment for women in gaming.”

(All information was provided by Business Wire)

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