It was recently announced that gaming solutions provider Rival created a new advisory board of executives. The goal of the team is to help Rival improve its product while building new relationships across different sectors of business.
The board will be comprised of six people. Some of the individuals that were appointed to the group include New Balance CMO Chris Davis, Barstool Sports’ Chief Revenue Officer Deirdre Lester, and FEVO CEO Ari Daie.
“We’re all in the business of meaningful consumer experiences,” Davis said. “The reason why Rival is so attractive is that it enables a brand like New Balance, a team like Liverpool or a league like the NBA, to aggregate their fan base and loyalty members, and create new exciting, competitive experiences.”
Rival is an esports solutions organization that helps other companies monetize and maximize the number of viewers and participants drawn to the gaming community. They have partnerships with several prominent organizations including NBA 2K League and NFL teams.
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