Frisch’s Big Boy recently announced the organization launched an esports team called Team Frisch. This team, which participates in organized Fortnite and Call of Duty competitions, recently qualified for the Call of Duty Mobile World Championship. The squad also participated in the GHML Gaming Call of Duty 2K invitational as well as the PlayVS College Fortnite tournament.
“Team Frisch provides Frisch’s Big Boy a strong and entertaining means to align with our many guests in the esports community,” said Alison O’Keefe, the Vice President of Marketing for Frisch’s Big Boy. “Gamers love Big Boys, crinkle-cut fries, and a Coke. We want to deliver their favorites to them as they watch or compete.”
Frisch’s Big Boy is a regional restaurant chain in Ohio, Kentucky, and Indiana that serves as a subsidiary of Big Boy Restaurants. There are currently 118 Frisch’s Big Boy locations in the United States.