UFC Signs 10-Year, $175M Sponsorship Deal With

The Ultimate Fighting Championship agreed to a fight kit deal with the cryptocurrency platform According to people close to the situation, the deal is for $175 million over 10 years. will be a brand presence on UFC fight kits. As a result, the company’s logo will appear on all UFC apparel worn by fighters and their training staff. Furthermore, will be the UFC’s official cryptocurrency platform partner.

“This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together,” said co-founder Kris Marszalek. is currently supported in over 90 countries across the globe. The organization reports having over 10 million active users.

(All information was provided by CNBC,, and Sports Pro Media)

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