The Ultimate Fighting Championship agreed to a fight kit deal with the cryptocurrency platform Crypto.com. According to people close to the situation, the deal is for $175 million over 10 years.
Crypto.com will be a brand presence on UFC fight kits. As a result, the company’s logo will appear on all UFC apparel worn by fighters and their training staff. Furthermore, Crypto.com will be the UFC’s official cryptocurrency platform partner.
“This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together,” said Crypto.com co-founder Kris Marszalek.
Crypto.com is currently supported in over 90 countries across the globe. The organization reports having over 10 million active users.