McLaren Racing, a UK-based motorsports team, recently announced it had expanded its partnership with Splunk. As a result of this deal, Splunk will become an official partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge.
Splunk’s logo will now appear on the team’s stream, kits, and car liveries. Furthermore, Splunk will provide analytical data and live information updates for the McLaren Shadow and the Logitech McLaren G Challenge.
“Data-driven insight is crucial to our work at McLaren, and together with Splunk we’ve already made valuable progress on the Formula 1 side,” said Lindsey Eckhouse, the Director of Licensing, E-commerce, and Esports for McLaren Racing. “We’re pleased to grow our long-term relationship with Splunk, by extending the partnership to the McLaren Shadow program and Logitech McLaren G Challenge to cultivate the same progress in a key growth area for our team. We look forward to continuing to work with Splunk in an exciting additional chapter of our partnership.”
Splunk is an American technology company based in San Francisco, California. The organization provides data analysis that gives insight into important racing factors like timing, tire temperatures, brake usage, etc.