On July 26th, MAP Esports Network Inc. announced it would no longer be using the Esports Futuri name on its media content. Instead, the organization has rebranded itself as MAP Esports.
The company said this move was made to simplify brand messaging. The Esports Futuri name is expected to be wiped out “by the end of summer.”
“We have generated no revenue from the Esports Futuri brand and as a startup, it is important that we simplify our brand messaging and moving to one brand name, our corporate name across all of our media product and service offerings achieves that objective thus increasing our opportunity to generate brand awareness and revenue,” said Jacob R. Miles III, the Founder of MAP Esports Network.
Map Esports Network Inc. is a gaming and media organization that is based in Grapevine, Texas. The start-up company was first founded in 2019.