The MAD Lions esports organization recently unveiled a partnership with Warner Music Spain. This deal will see the companies work together on numerous collaborations meant “to enhance the fan experience across music, esports, and video games.”
“For Warner Music Spain, joining MAD Lions means our entry into the territory of esports and gaming, where music is a dynamic element and will be an added value for our artists, players, and fans of both worlds,” said Sergio Méndez, the Head of Artist Services and Institutional Relations at Warner Music Spain. “We are delighted to do it hand in hand with a professional team like MAD Lions, which is achieving an impeccable esports career.”
This is OverActive Media’s second music partnership in the last two years. In 2020, the organization secured a deal with Universal Music Canada.
MAD Lions is a Spain-based gaming company owned by OverActive Media. The organization currently has competitive rosters in games like CS:GO and League of Legends.