Burberry recently announced it would be releasing an NFT game character in the online multiplayer title Blankos Block Party. The limited-edition character, “Sharky B”, was made available for purchase in-game on August 11th.
“Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love,” said Rob Manley, the chief marketing officer at Burberry.
On the same day, Louis Vuitton launched a mobile NFT video game. Louis: The Game gives players a chance to collect 30 free non-fungible tokens as they virtually follow the company’s mascot to Paris, France. The title also features 10 NFTs created by the digital artist Beeple.
Burberry and Louis Vuitton are two of the most famous luxury fashion brands in the world. Louis Vuitton was founded in 1854 in France while Burberry was launched in the U.K. in 1856.
The Profit‘s Take:
I love the intersection of gaming and high fashion. I am always curious to see how well these integrations go and if they are effective. Evidently, this is a good game, and building a good game is tough because it requires time, effort, and money. This sets a pretty high bar for other fashion houses looking to enter the gaming space because now they have to create products as good as LV or Burberry. I think this is the beginning of an arms race that will see luxury fashion brands compete with each other to create the best video game-related activations. I’m curious to see how Louis Vuitton moves forward with this and how other brands respond to LVMH’s strategy.