Waverider recently announced it had agreed to a partnership with Galaxy Racer. As a result, both parties will work together to host the POPC Live! festival in Dubai.
The festival is scheduled to take place in March of 2022. The five-day-long event will highlight some of the most famous content creators and esports athletes from the Middle East.
“I am thrilled to once again get the opportunity to develop the biggest pop culture event in the region,” said Waverider’s CEO Arafaat Ali Khan. “Featuring prominent celebrities and brands from around the world, the festival is focused on creativity, a true sense of community, and the best content. At Waverider, our focus is on new content and IP from the region to the region. POPC Live! will be one of many exciting content events planned in the coming months.”
The festival will also feature multiple video game tournaments. Players will be able to face off against each other in popular titles like PUBG Mobile, League of Legends, and Dota 2.