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Automotive Brand Lexus Partners With 100 Thieves

100 Thieves recently unveiled a partnership with the luxury carmaker Lexus. As a result of this deal, Lexus has been named the official luxury automotive partner of 100 Thieves.

This agreement will also see the 100 Thieves Content House renamed the Lexus Content House. Furthermore, both organizations will work together on numerous activations with streamers like Rachell “Valkyrae” Hofstetter and Leslie “Fuslie” Fu.

“Lexus sees an authentic connection between vehicles, culture, and premium lifestyle. We are thrilled to have found a like-minded partner in 100 Thieves,” said Vinay Shahani, the Vice President of Marketing at Lexus, in a release. “Through our collaboration, our goal will be to surprise and delight the 100 Thieves community with innovative content and elevated experiences developed uniquely for them.” 

100 Thieves is one of the most famous esports organizations in the world. The company currently has sponsorship deals with major brands like AT&T, PepsiCo, and Cash App.

(All information was provided by Esports Insider)

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