The WNBA Players Association has teamed up with Gaming Society to launch its new “Bet on Women” campaign, in hopes that it will boost engagement with the WNBA through more inclusive sports betting. The partnership will also include WNBA licensing partners OneTeam Partners and KB2 Sports.
“Bet On Women will tap into the fastest-growing category in sports to create a more diverse, multi-faceted, and inclusive landscape for sports betting,” Jaymee Messler, co-founder of Gaming Society, said in a statement. “We’re excited to partner with the WNBPA and explore partnerships with companies and brands that are also committed to inclusion, equity, and visibility, recognize the power of women athletes, and are making conscious investments in women’s sports.”
To encourage bettors to interact with women’s sports, the partnership will include an incentive program with existing sportsbooks, brands, and leagues. Other sports betting operators to partner with the league include PointsBet, FanDuel, and BetMGM.
(All information was provided by SportTechie)