The gaming division of Reddentes Sports, Redd+E, recently agreed to a partnership with the Swedish esports organization Alliance. As a result, Redd+E has been granted exclusive rights to promote Alliance’s content in southeast Asia.
“Alliance is one of the biggest esports organizations in Europe while we have established a strong presence in Asia,” said Mark Chew, the Managing Director of Redd+E. “This partnership will bring mutual benefits and we can take best practices from both companies and help each other develop an even stronger network in both regions.”
According to a press release, this deal aims to create a stronger footprint in the Asian esports market. This includes content activations in countries like Singapore, Vietnam, Malaysia, and Indonesia.
Alliance is a gaming company that was founded in 2013. The organization has rosters competing in games like Dota 2, Super Smash Bros., and Fortnite.