Apollo Tyres, one of the leading tire makers, recently unveiled a partnership with the video game publisher Konami. As a result, these parties launched a video game tournament series in conjunction with the world-famous soccer team Manchester United.
The Apollo Tyres United League is a series of mobile eFootball PES 2021 competitions held in several places around the globe. The mobile esports tournament series is taking place in India, Australia, South Africa, the Middle East, Southeast Asia, Sri Lanka, and Nepal.
“As eSports grows bigger and bigger in India, as well as globally, it presents us with a unique opportunity to engage with our existing and potential consumer base among Generation Z and the young millennials. We feel that the Apollo Tyres United League is the perfect opportunity for us to mark our foray into the ever-growing bandwagon of eSports, complementing our existing investments in football, internationally as well as for the domestic market”, said Satish Sharma, the President of Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd.
The tournament kicked off on August 26th. The event’s finals began on September 1st. A winner is expected to be crowned on September 7th.
(All information was provided by APN News)