On September 16th, the European esports organization Fnatic announced it signed a five-year, $15 million deal with Crypto.com. As a result, the platform will serve as Fnatic’s official global cryptocurrency partner.
This agreement will also see the two organizations work together to launch a series of Fnatic NFTs in the near future. Additionally, the parties will collaborate on numerous activations, according to a press release.
“This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved, and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs,” said Fnatic CEO Sam Mathews. “As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions.”
This is the first venture into the esports space for Crypto.com. The company has already established partnerships with world-famous sports organizations like UFC, Formula 1, Lega Serie A, and so on.
The Profit‘s Take:
The love affair between gaming and crypto continues. I just worry that crypto dollars might be bailing out average or poorly run businesses.