Play Beyond Nutrition, a nootropics and performance-supplement company targeted at gamers, recently announced a partnership with the UK gaming organization Endangered Esports. Nootropics are supplements that improve cognitive ability, a quality that has been identified as beneficial to gamers.
“We are very proud to announce Play Beyond Nutrition as our nutrition partner,” said Bradley Harris on behalf of Endangered Esports. “They provide unique, innovative products that will provide significant support to our teams. It’s a very exciting time for both brands and we’re looking forward to working with them on some creative content campaigns.”
This deal is not Play Beyond Nutrition’s first foray into gaming. They already have an existing partnership with Demise, another UK esports organization that competes in the UK Esports League (UKEL).
According to its website, Play Beyond Nutrition aims to “lead health and nutrition in gaming” by offering health-conscious nootropics for gamers. It continues: “we believe there is a lack of serious performance nutrition available for gamers. Currently, the market is dominated by flavored powders, full of synthetically manufactured caffeine with artificial flavors and colors designed to catch your eye…there is not much available for health-conscious gamers, who aren’t interested in the faff and hype of powders and shakers and are looking for a natural, cleaner alternative to enhance their performance and give themselves a critical edge against the competition.”