The United Kingdom-based delivery section of Pizza Hut recently launched a new gaming division called Pizza Hut Gaming. This brand will “host regular community tournaments” across numerous video game titles.
“We are thrilled to announce that in partnership with Kairos Media, we are finally launching our dedicated Pizza Hut Gaming platform,” said Catriona Woodward, the Head of Digital for Pizza Hut UK & Europe. “We are working closely on some exciting initiatives throughout the year which will be revealed in the near future. We are very excited to finally communicate with our gaming audience directly, putting them front of mind, and, at the end of the day, who doesn’t love pizza?”
Pizza Hut Gaming’s first esports activation will take place this summer. The company will also hold four more activations between now and the end of 2022.
Pizza Hut Gaming also recently launched a dedicated Twitter channel. The organization said it will give away free pizzas for every 100 followers the company gains on social media.
(All information was provided by Esports Insider)