Apple recently announced it would allow app developers to email users about non-Apple purchasing options. This comes after the tech giant settled a class-action lawsuit that alleged Apple “monopolized distribution for iOS apps and in-app purchases, leading to commission overcharges.”
“To give developers even more flexibility to reach their customers, Apple is also clarifying that developers can use communications, such as email, to share information about payment methods outside of their iOS app,” the organization said in a press release. “As always, developers will not pay Apple a commission on any purchases taking place outside of their app or the App Store. Users must consent to the communication and have the right to opt-out.”
In the past, Apple did not allow developers to use emails to obtain payments for digital products. App makers had previously wanted to reach out to customers so that they could help users avoid Apple App Store fees which range from 15% to 30%.
Several other changes are being made to the Apple App Store as a result of this settlement. The company agreed to keep its 15% commission for companies making under $1 million on the App Store. Apple will also now allow app developers to select any price point they want for their products.
(All information was provided by CNBC)