The major toy manufacturer Hasbro recently announced its games division, Wizards of the Coast, launched a new gaming studio, which is currently being referred to as the New Raleigh-Durham Studio. This news comes after descriptions for several roles within the company were posted to the organization’s job board.
Multiple online publications are saying the first project being launched by the studio will be a G.I. Joe video game. The title, which is expected to be a third-person action-adventure game set in the G.I. Joe metaverse, will reportedly use Unreal Engine to create a melee combat system and a unique shooting system.
“New Raleigh-Durham Studio is a new game development studio in the Raleigh-Durham, North Carolina area led by industry veterans from WB Games and other AAA studios,” reads a description for the role of Lead Game Designer. “The New Raleigh-Durham Studio is a development studio of Wizards of the Coast, a division of Hasbro. We are building a new development team with outstanding talent to create our first multi-platform, Action-Adventure video game set in the GI JOE Universe! New Raleigh-Durham Studio seeks a hardworking, experienced, and team-oriented Lead Game Designer to help us build an outstanding AAA, 3rd Person Action/Adventure game.”
Wizards of the Coast is an American game publisher that has been owned by Hasbro since 1999. The company is famous for producing hit games and toys like Magic: The Gathering, The Pokemon Trading Card Game, and Dungeons & Dragons.
The Profit‘s Take:
It’s kind of disappointing they didn’t try to make a direct competitor to Call of Duty with the G.I. Joe branding. Hasbro owns this and Transformers, so this development team could have some other projects waiting in the wings. They may be just building out their gaming capabilities and testing the waters to see if there is a market for these kinds of AAA Hasbro-inspired games..
(All information was provided by Comicbook Gaming, PC Gamer, Wikipedia, and Wizards of the Coast)
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